Stan Schroeder on Mashable, 12 March 2013
Director Ridley Scott (Blade Runner) and video entertainment network Machinima have partnered up to produce 12 science fiction short films.
The shorts will not be directed by Scott himself; he and Machinima will choose directors from Ridley Scott's production company — RSA. The list of possible directors is starry and includes Martin Scorsese (Goodfellas), Sam Mendes (Skyfall), Kathryn Bigelow (Zero Dark Thirty) and Neill Blomkamp (District 9).
The idea is that at least some of these short films will lead to new sci-fi franchises, with both RSA and Machinima reaping the rewards.
“RSA has always been at the forefront of creating innovative work. With new media transforming the way audiences connect with films and filmmakers, Machinima is a great partner for us as we embark on this new model of delivering original content to fans. It’s a tremendous opportunity for pushing the creative boundaries for both our filmmakers and the audience,” said Scott in a statement.
Though 75 years old, Scott is not afraid to experiment with new formats and distribution channels. In 2010, he produced a YouTube project called "Life in a Day," which captured one day (July 24, 2010) through the cameras of people around the world.
Machinima, a video network aimed at gamers, owns the top entertainment channel on YouTube and reaches "210 million" unique viewers.
Life in a Day by Ridley Scott
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